CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: THE CASE OF STARBUCKS IN COLOMBIA AS A GLOBAL AND SUSTAINABLE BRAND

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially.However, conspicuous consumption often does not represent social and environmental values, because their products are often not characterized by being m

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The Long-term Effects of Immersive Virtual Reality Reminiscence in People With Dementia: Longitudinal Observational Study

BackgroundNovel nonpharmacological therapies are being developed to prevent cognitive decline and reduce behavioral and psychological symptoms in patients with dementia.Virtual reality (VR) reminiscence was reported to improve anxiety, apathy, and cognitive function immediately after intervention in individuals at residential aged care facilities.H

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Suicidal ideation in medical students: a worldwide problem

Ghazia Ahmed,1 Zahra Arzoky2 1Faculty of Medicine, St George’s Hospital Medical School, London, UK; 2Medical Department at Queen’s University Belfast, Belfast, UKWe commend Coentre and Góis1 for their valuable review of suicidal ideation in medical students across different countries.It raised pertinent questions surrounding

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